Edition 2: September 2023
Councils unite to Electrify Everything
Each newsletter, the NCA will highlight a Council program that is making a difference in the community.
Councils across Australia are uniting to encourage residents to electrify their homes, as part of a campaign created and led by Merri-bek City Council.
The Electrify Everything Community of Practice is a collaboration
between local Councils that provides tools, support and knowledge
exchange across regions and the country.
Councils have worked hard to develop a suite of resources to promote
the benefits and provide advice on how to go electric. The resources
have been developed as Australians show increased interest in making
the switch to reduce bills, move away from gas and access renewable
sources of electricity at a fairer price.
The project also helps to create a level playing field, where larger,
more well-resourced Councils can support smaller Councils.
Since the Community commenced in February 2022, 76 regional and
urban Councils have joined.
The Electrify Everything campaign has been promoted in Merri-bek
through advertising outdoors, online and in Council facilities, as well as through joint community events with Darebin, Yarra and Banyule councils.
Merri-bek Mayor Councillor Angelica Panopoulos said the innovative campaign is the first of its kind in Australia.
“We believe this is the first time Councils have banded together to encourage their communities to electrify everything,” Cr Panopoulos said.
“The power of the campaign is in its local knowledge – each Council can tailor the delivery of the message for their residents. But the message itself will resonate with Australians across the country.”
The messaging guide was developed after Merri-bek undertook research into attitudes about and knowledge of all-electric homes, with the major outcome being people wanting information, guides and the benefits of going all electric to reduce bills, be part of the transition to a renewable future and fairer access for all.
“All-electric is better for your hip pocket, better for the environment and the healthiest option for your home and family,” added Cr Panopoulos.
“We want homeowners and rental providers in Merri-bek and beyond to hear the advantages loud and clear – compounded by seeing the benefits in action when friends and family Australia-wide electrify everything.”
The resources include a plan and checklist for residents, posters, design files and a range of graphics showcasing ways to electrify a household.
“Any step towards clean energy makes an impact. If you aren’t ready to install induction cooktops, you might be keen to try using an e-bike instead of your car. This campaign gives Councils options to target different demographics in their community. If it takes six months or six years, we are helping our residents to plan to make the switch.
“Merri-bek City Council and our community are known as leaders in the sustainability and climate change space, and we’re proud to support other Councils and their communities to be part of the clean energy future.”
By running your home on electricity, you can reduce your energy bills, and also your carbon emissions when using electricity powered by renewables.
The Electrify Everything Community of Practice is a finalist in the Collaboration categories of the Cities Power Partnership’s fifth annual national Climate Awards.
Learn more and download the resources on the Zero Carbon Merri-bek website.