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NCA Snapshot

Edition 4: December 2023

Investment Attraction Strategy launch

On 15 December, regional decision-makers, including the Member for Preston, Nathan Lambert MP, gathered together

for the launch of the Melbourne’s North Investment Strategy and Prospectus, two documents that will highlight to potential investors the benefits of doing business in our region.


With our growing population and need for increased employment opportunities, this project is timely. The documents promote our regional specialisations – food, beverage and advanced manufacturing, education and training, health and wellbeing, freight and logistics and more.


“The Melbourne’s North Investment Strategy isn’t just a document that will sit on a shelf,”

said Carl Cowie, CEO of Nillumbik and Chair of the working group that developed the

strategy. “It’s a testament to our collective vision and commitment to building a future

for Melbourne’s north that’s successful and sustainable.


“We are all aware of our growing population and the need for employment opportunities.

Our role is to facilitate and advocate for jobs growth. In developing this strategy, every

facet of our region’s potential has been considered. From our significant infrastructure to

our skilled workforce, from our world-class educational institutions to the quality of life

that our region offers – we have a strong proposition to offer investors.”


The strategy also showcases our key precincts and the benefits of investing in their future. For many years the strategic importance of the La Trobe NEIC, Epping and Broadmeadows precincts have been recognised in the provision of jobs, health and education services to our region. The economic importance of smaller precincts, such as Inner North and Beveridge – with the announcement of the new Intermodal Freight Terminal – has become evident. And key areas such as Melbourne Airport, Coburg, Craigieburn, Campbellfield and Wollert also have regional significance.


“Melbourne’s north is known for its collaborative approach,” added Carl. “We continue to work tirelessly in advocating for investors that will provide the economic stimulus we need for our current and future populations.


But we can’t do all this alone. It’s essential that we’re all on the same page – all three levels of government, NORTH Link, industry, organisations and other stakeholders – working together to optimise results. It’s the only way our region will prosper.”


More information can be found here.



                                                                                                                                                                               L>R. Nathan Lambert MP, Member for Preston,

      Melissa Atallah, Executive Officer NCA

      Carl Cowie, CEO Nillumbik Shire Council,

      Chris James, Executive Director, NORTH Link 


Our members

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